A fun example of how to unexpectedly spotlight your research.
(7,500,000 views & counting)
It all started here...
Subsequently, and after much media attention, the acoustics behind this strange noise were analyzed by Mark Bocko of U of R Electrical and Computer Engineering. See his full report at the U of R Newscenter, or in the shorthand post below.
The culmination of media coverage (possibly of my life?):
a Japanese TV segment including quite accurately explaining the noises with a cartoon (氷 = ice).